I recently read somewhere that "All marketing is Niche Marketing".
I don't entirely agree with that - I'd say "ALMOST ALL marketing is Niche Marketing".
Niche Marketing is marketing products or services to groups of
people (or businesses) who have specific needs or interests in
common.
Obviously department stores and their online cousins don't fit that description, but almost everything else is ...
you guessed it; "Niche Marketing".
In the physical world, your local butcher, baker and candlestick maker (sorry, a LITTLE joke there - very little), greengrocer, shoe store, etc, etc. all cater to niche markets, some more focused than others.
And in the online world, any web site that focuses on a particular topic is a niche web site, and that describes the vast majority of web sites online today and in the past. So, those that are marketing any kind of product or service are probably already into "Niche Marketing", and may not even know it.
Some niches are more crowded and competitive than others. The niches focusing on internet marketing and making money online are probably the most crowded and competitive online Cheap Basketball Jerseys , and getting more so every day.
So, it's becoming harder and harder for people just entering that market to make any inroads, let alone a big impact.
But, don't panic, there are lots of other niches that are far less crowded and competitive.
The current emphasis on "Niche Marketing" could probably be more accurately termed;
"marketing to niches other than the 'making-money' niche".
Which opens up a lot of possibilities for people just starting out in online business.
Do you have a hobby or hobbies? Play a sport? What are your interests, are you passionate about or obsessed with a particular subject or activity? (keep it clean, folks)
If so, chances are there are other people who share the same interest and that's a potential Niche Market! The same applies to any other hobbies and interests that you could name.
You need to do some research to determine if a particular niche or a related "sub-niche" is likely to be profitable.
For example, you'll need to check out:
1. Demand - how many people are searching online for related info andor products.
2. Competition - how many other websites or businesses are already catering to that market?
3. Are people actually spending money in this niche?
Now that's all well and good, but ...
How do you find out all that stuff?
And that brings us to ...
The Free Download: "Think Niche & Grow Rich"
This great little ebook not only explains in more detail what niche marketing is and why you should get involved, but it also gives you a step-by-step guide to researching niche markets, creating products quickly and getting them online.
You'll find a number of free resources that you can use if you're short on cash but have some time to spare. Did you know that you can get answers for the above three research topics using free tools at Overture and Google? Another helpful free tool is the software, "Good Keywords".
Besides the free tools mentioned in "Think Niche & Grow Rich",
you'll also learn about a fantastic software tool that's dead easy to use and will speed up the process by automating most of the research steps for you.
I'm sure you'll learn heaps from this ebook and give your profits a long term boost. To download it now Cheap NBA Jerseys China Free Shipping , click the link:
Whichever route you decide to take, once you've got one niche site up and working well, you can move on and set up another, then another - as many as you want. And it'll get easier with each one you do.
How to Maximize Your PPC ROI How to Maximize Your PPC ROI June 16, 2012 | Author: jack619johnson | Posted in Business
Finding success with pay per click marketing and increasing your return on investment is all about knowing the basics first. In the following article we shall be looking into a few simple to apply PPC tips that you can use right away to see targeted results.
Inspect the Competition’s Campaigns: One of the most convenient strategies for earning a higher return investment involves looking at the competition ‘s way of doing things. This will give you the opportunity to see and try out new things that you need to put into your campaign. Look at the keywords that your competitor’s are bidding on. In addition, see what position they are trying to get in the search results. In order to develop an effective keyword and bidding strategy, you will need a hardcore plan. The data that you find while researching your competitors is going to aid in this process.
Also, you should try to analyze the landing page and as well as the ad copy
of your competitors to find out where they are lacking. This will allow you to
make your own campaign better, plus learn things about the competition. Choose
Matching Options Carefully: It does not matter if you are starting a pay per
click search with Google AdWords or Yahoo Search Marketing, you will be able to
choose how you want to pick out your keyword phrases. You have the capability of
selecting exact or broad matching. Your choice will have an effect on the
results that you see. Normally, broad matching will bring plenty of traffic to
your website, but you will not get a high ret. Cheap
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